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Resume
My Services
Experience & Skils
14+
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SEO expert
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Guest Posting
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Blog Writer
Education
Ph.D. (Scholar)
2024
2017
M.S. (Management Sciences)
Master of Commerce
2014
Experience Summary
With over 14 years of experience in content creation and strategy, I excel in leading creative teams, crafting compelling narratives, and driving impactful content strategies. Skilled in SEO, audience analysis, and content innovation, I deliver engaging, high-quality materials that align with business objectives, enhance engagement, and foster organizational growth
March 2023 – December 2024
Responsibilities
- Develop and oversee a comprehensive content strategy aligned with business goals, target audience needs, and brand vision.
- Conduct competitive analysis and market research to identify trends and opportunities for innovative content creation.
- Lead and inspire a team of content creators, writers, editors, and designers to deliver high-quality, engaging, and innovative content.
- Oversee the end-to-end content production process, from ideation to execution, ensuring timely delivery of projects.
- Ensure all content adheres to quality standards, brand voice, and creative vision.
- Integrate SEO best practices into the content strategy to drive organic traffic and improve search engine rankings.
- Explore new content formats, platforms, and technologies to enhance audience engagement and brand storytelling.
- Deeply understand the target audience through data analysis, surveys, and feedback to create resonating content.
- Identify gaps in current content offerings and develop strategies to address unmet audience needs.
- Allocate resources effectively across teams and projects to meet deadlines and objectives.
- Build and maintain relationships with external content partners, agencies, and freelancers.
- Recruit, train, and mentor a high-performing team of content professionals.
- Establish and track team performance metrics, fostering accountability and excellence.
October 2018 - Feb 2023
Responsibilities
- Craft engaging, persuasive, and high-quality content for a variety of purposes, including advertising, marketing, technical documentation, and educational materials.
- Adapt tone, style, and structure to meet specific audience needs, ensuring alignment with brand voice.
- Simplify complex concepts and translate them into clear, concise manuals, guides, and instructional content.
- Create user-friendly content for diverse audiences, ensuring accessibility and ease of understanding.
- Review and edit content to ensure grammatical accuracy, clarity, and adherence to organizational style guides.
- Provide constructive feedback to junior writers and contributors, enhancing the overall quality of content.
- Shape and polish content to align with strategic goals and audience expectations.
- Collaborate with stakeholders to develop and implement content strategies that align with business objectives.
- Conduct audience analysis to identify content gaps and opportunities.
Sep 2017 – Sep 2018
Responsibilities
- Write content that promotes our products and services
- Conduct in-depth research and convey findings with accuracy
- Revise and edit content before publication
- Stay current on marketing and general industry trends to augment content development
- Work with content strategists to build editorial calendars
- Collaborate with team members to ensure alignment and consistency in branding, style, and messaging
March 2011 - Aug 2017
Responsibilities
- Completing writing projects, meeting deadlines and following content requirements in terms of style and project specifications
- Revising content whenever customers or clients request changes
- Helping create style guides or suggesting changes to ensure content is consistent and clear
- Working with customers to define their content needs
- Conducting research on any given topic
- Optimizing articles for SEO and accessibility
- Writing engaging content for blogs, ebooks, case studies, video scripts, infographics and other assets
- Identifying gaps in content and recommending new topics
- Editing content to ensure voice, grammar and style is on point
- Creating and scheduling posts for multiple social media channels
- Staying up to date on industry trends to support content development
- Distilling complex concepts and language into content that is easily understood
- Working closely with internal team members to ensure alignment and consistency in messaging, branding and style
- Managing and completing work on time for multiple content writing projects
- Working with content strategists to build editorial calendars
Research Publication
Paper Name | Published | Journal Name |
Determinants of Fintech adoption in banking: The role of Technological literacy: Evidence from Pakistan | Accepted | International. Journal of Technological Learning, Innovation and Development |
Threats in adopting financial technologies: Unlocking the role of technological literacy | Submitted | Financial Innovation |
Does FDI foster technological innovations? Empirical evidence from BRICS economies | March 2023 | Journal PLOS ONE PLoS ONE 18(3): e0282498 https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0282498 |
Corporate Governance and Firm’s Financial Performance Nexus: Moderating Effects of Corporate Social Responsibility | September 2022 | Journal of Xidian University ISSN No: 1001-2400 – Volume 16, Issue 9, September-2022 |
Behavioural Finance: An Empirical Analysis of the Pakistan Stock Market | February 2022 | Journal of Xidian University ISSN No: 1001-2400 – Volume 16, Issue 2 |
Leverage, Ownership Structure and Firm Performance | January 2022 | Journal of Financial Risk Management ISSN Online: 2167-9541 |
The Role of Islamic Microfinance in Poverty Alleviation: A Case of Esaar Microfinance Program of HHRD-Pakistan | August 2018 | International Journal of Management Sciences and Business Research ISSN (2226-8235) Vol-7, Issue 8 |
A Business Process Analysis of Islamic Microfinance: Value Maximization and Social Capital Development in Pakistan | August 2018 | International Journal of Management Sciences and Business Research ISSN (2226-8235) Vol-7, Issue 8 |
An Investigation of Corporate Governance and Firm Performance after Revised Code 2012 in Pakistan | July 2018 | International Journal of Management Sciences and Business Research ISSN (2226-8235) Vol-7, Issue 7 |
Country Visit
Gummersbach, Germany
To attend seminar on “The Future of the Market Economy: Challenges and Threats”
International Academy for Leadership (IAF)
Colombo-Sri Lanka
12 – 18 March 2023
Regional ERP Finance Workshop
Friedrich Naumann Foundation-Islamabad
Bangkok-Thailand
20 – 26 October 2019
Regional Finance Workshop
Friedrich Naumann Foundation- Islamabad
Nepal-Kathmandu
15 – 21 April 2019
Regional Workshop
Friedrich Naumann Foundation- Islamabad
United Arb Emirate
15 – 17 December 2018
Business Purpose
Self
Nepal-Kathmandu
09 – 15 December 2018
Regional Finance Workshop
Friedrich Naumann Foundation- Islamabad
Professional Education Training, Conference, Seminar attended
1
Tools of Effective Program/Projects Implementation
March-2014
2
Self-Awareness and Goal Setting
March 2012
3
National Single Reporting Format (NSRF)
Jan 2012
4
Critical Thinking
2011
5
IAF Alumni Meeting – Vision 2025:Roadmap to UN SDGs 2030 - FNF
Oct 2019
6
Capacity Building On Project Management For FNF Partner Organizations
Sep 2019
7
IAF Alumni Meeting – Youth, Politics and Digitalization – FNF
Nov 2018
8
Liberal footprints - Contributions to Pakistan's advancement 60 Year Celebrations of FNF
Nov 2018
9
Conflict Management Workshop (European Union Funded Project)
Mar 2018
10
Training of Operational Team on “Refinement and Effectiveness through Outreach Enhancement and Risk Analysis”
May 2016
11
Community-based economic empowerment: A new horizon for the community
Nov 2013
12
Vocational Trainers on Enhancement and Management of Traditional Skills for Sustainable Livelihood
2011
13
International Conference on "Community-based Empowerment of Vulnerable Children
2011